Sunday, June 30 2013, 02:53 PM MDT
Blu-ray Review: No
Genre: Drama, History
Street Date: June 25, 2013
Available On: DVD and Blu-ray
Synopsis: In 1988 Rene Saavedra (Gael Garcia Bernal) was hired to create an ad campaign to encourage Chileans to vote against Augusto Pinochet’s referendum. His actions unexpectedly changed the course of Chilean politics forever.
Extras: Commentary, Q&A with Gael Garcia Bernal
Recommendation: What I like most about No is that it’s able to praise Rene Saavedra’s creativity while still admitting that advertising campaigns are more about style than substance. To sugar coat what we all know, or at least suspect, about advertising would have made this wonderful story, which is based on true events, feel less authentic. In a sense the film is as much about the influence of television on politics as it is about a historical moment in Chile’s history. In the case of this referendum the results were favorable (assuming you are a proponent of democracy), but the questions raised by the campaign’s success are as much a cautionary tale as they are a celebration of freedom. Of course the wonderful thing about No is that if you don’t want to over think the film’s message you can sit back and just enjoy a solid film with a great performance from Gael Garcia Bernal.
-Ryan Michael Painter