Person 2 Person | Stories - Person 2 Person: Jim Sorenson
Sunday, May 25 2014, 11:23 PM MDT
Person 2 Person: Jim Sorenson
He is a Utah born and raised entrepreneur and business leader and through his success, Jim Sorenson, has made it a priority to give back and help others. One of the main ways he does this is through impact investing; a type of investment that helps improve the lives of others and assists future generations. Although Jim has had great success in business, he says his biggest achievement is his family. Jim is the father of six kids and grandfather to 19 children. Shauna Lake sits down with Jim Sorenson in this week’s “Person 2 Person.”

Below is a transcript of Shauna Lake’s interview with Jim Sorenson.

SHAUNA LAKE: Do you like to be called a philanthropist?

JIM SORENSON: You know I think it’s fine. I probably spend about 80% of my time in the area of philanthropy or community work. I would term it more like philanthropical capitalism so to speak. Where I’m really looking at market based solutions to address social problems that can be scalable and self-sustaining.

SHAUNA LAKE: So interested in your sense of giving back to the community. Where did that come from in you…that need and that sense to give back?

JIM SORENSON: Well I think certainly my parents were probably a big part of it, particularly my mother. She was a very giving person. She was giving back when it was really tough to give, and I don’t know if it counts as much when it’s easier to give back, but you  know some people when they give, they’re giving a lot more than what you’d expect when others have a lot more to give.

SHAUNA LAKE: You said she gave when it wasn’t easy. Tell me what you mean.

JIM SORENSON: Well I think she really gave of herself. She gave; you know if there was someone in need, she was willing to be there whether it was an emotional support or financial support or just empathy.

SHAUNA LAKE: What was growing up like for you?

JIM SORENSON: Well I had a pretty big family that I came from. There were eight of us, and I was one of two sons.

SHAUNA LAKE: Happy childhood?

JIM SORENSON: Good childhood and I think a great mix in my parents. My father was very disciplined, very business oriented, entrepreneurial. My mother was very empathetic; very…I mean she was the nurturer. Dad was a great provider, great motivator, and my mother was there to help and you know providing kind of the softer side and the love. It was a good combination between the two of them.

SHAUNA LAKE: Have you made your fortune mostly through investing? Is that safe to say?

JIM SORENSON: Yeah I would say venture. Most of my success from a financial standpoint has really been from taking new ideas, building teams around them, and then ultimately finding success and being tenacious. Being very determined and having a vision and ultimately over time it’s really paid off.

SHAUNA LAKE: Tell me a little bit about impact investing. I know that’s something you’re really interested in right now.

JIM SORENSON: It is. Impact investing is essentially investing with a double bottom or triple bottom line objective. So it’s a business, usually a for-profit business that addresses a social problem or an environmental problem. And because it’s a business, if it succeeds and becomes self-sustaining and scales, the impact is much greater than otherwise.

SHAUNA LAKE: Instead of just giving them a check.

JIM SORENSON: In a simple sentence, it’s doing good while doing well.

SHAUNA LAKE: Okay I like that. So you talk, we talked a lot about your financial success, but I have to imagine you probably deem success as being seen through the eyes of your family.

JIM SORENSON: Yes. I think ultimately the greatest success is the relationships that you build and I think the family is central to those relationships.

SHAUNA LAKE: Tough juggling act?

JIM SORENSON: Yeah I think it’s always a matter of determining where your priorities are and being able to balance it all.

SHAUNA LAKE: What do you do for fun?

JIM SORENSON: You know I enjoy a lot of things. I love to golf. I love to ski. I love most activities that I can do and fit into my schedule. I love to travel. I love to work with students. I’ve worked on a number of student based programs, and I get a great deal of satisfaction. I love working with my children and grand-children and spending time with them.

SHAUNA LAKE: What’s something that you’re just crazy passionate about that fires you up? Is it your work?

JIM SORENSON: Well for me it really is this social entrepreneurism and you know enterprises that I believe will really change the world.

SHAUNA LAKE: Where do you see yourself in ten years?

JIM SORENSON: I see me continuing to do this, what I’m doing today, and hopefully being involved in some of these enterprises or even industries that have been very successful and made a difference.

SHAUNA LAKE: I hope to interview you again then.

JIM SORENSON: Thank you.

SHAUNA LAKE: Jim so nice to get to know you “Person 2 Person.”

JIM SORENSON: Good to meet you.

SHAUNA LAKE: Thank you so much.

For more information about Jim Sorenson visit: or

-Written and produced by Leslie Tillotson

(Copyright 2014 Sinclair Broadcasting Group.)

Person 2 Person: Jim Sorenson

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