Sunday, June 8 2014, 09:06 PM MDT
Web Exclusive: Athletes as Businessmen & Role Models
Leigh Steinberg talks with Shauna Lake about opportunities for professional athletes to be businessmen and role models. Leigh points out that some of the most successful athletes have taken advantage of the places they live and the networking connections they can make. He says it isn’t a coincidence that Steve Young has become involved in high-tech and innovation considering the location of the San Francisco ‘49ers. Leigh also says that branding and marketing an athlete is more important than ever these days and the biggest factor in getting endorsements is if the athlete can inspire and be a role model to children.
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