(KUTV) In the race for the White House, $87-million has already been spent on TV ads.

Fundraisers are a lot of work and take a lot of time from campaigning, so fundraising via text messaging might become the next big thing.

This week, the Federal Election Commission gave the 'okay' for fundraising through text messages.

Supporters can text in a buck or two to the campaign of their choice.

It’s quick and easy and has money making potential. The candidates won’t need to spend tons of money on fancy dinners and parties; they can campaign in their pajamas.

They could run an ad that made an emotional plea, and anyone watching the ad could text in a few dollars.

Texting is immediate and could amount to millions for the campaign that figures out how to best use this new fundraising tool.

Obama used texts as a way to organizer support 4 years ago and could now use all those names to text out a plea to those who already believe in him.

Romney could make this work too.

His 5 sons will be on Conan O’Brien’s late show this week. They too could solicit funds.

No fancy fundraiser needed.

Romney will be back in Utah this weekend. He’ll be at Deer Valley with those who've given or raised tens of thousands for his campaign.

Soon, though, $10 donations will be equally as powerful.

(Copyright 2012 Sinclair Broadcasting Group)FCC Approves Text Message Fundraising